SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Jae Woo Hong · Study

Home/Author

Jae Woo Hong

8 works· latest 2023· 2 institutionscluster: provisional

h-index8

i108

Citations915

Works here8

85

86

87

90

91

95

06

23

Most cited in this library

Self‐concept and advertising effectiveness: The influence of congruency, conspicuousness, and response mode1995 · 370 citations
Cultural Differences and Advertising Expression: A Comparative Content Analysis of Japanese and U.S. Magazine Advertising1987 · 284 citations
Self Concept and Advertising Effectiveness: a Conceptual Model of Congruency Conspicuousness, and Response Mode1991 · 124 citations
Ghana's political parties: how ethno/regional variations sustain the national two-party system2006 · 57 citations
Communications Effects of Specific Advertising Elements: An Update1985 · 32 citations

Works

8 shown

Mediating effect of depressive symptoms on the relationship between digital literacy and cognitive function in older adults

Frontiers in Psychiatry·2023·4 authors·Open access

12citations

Ghana's political parties: how ethno/regional variations sustain the national two-party system

The Journal of Modern African Studies·2006·2 authors

57citations

Self‐concept and advertising effectiveness: The influence of congruency, conspicuousness, and response mode

Psychology and Marketing·1995·2 authors

370citations

Self Concept and Advertising Effectiveness: a Conceptual Model of Congruency Conspicuousness, and Response Mode

ACR North American Advances·1991·2 authors

124citations

Achievement and affiliation motivation

Journal of Business Research·1990·2 authors

17citations

Cultural Differences and Advertising Expression: A Comparative Content Analysis of Japanese and U.S. Magazine Advertising

Journal of Advertising·1987·3 authors

284citations

Changes in Stereotypes: Blacks and Whites in Magazine Advertisements

Journalism Quarterly·1986·3 authors

19citations

Communications Effects of Specific Advertising Elements: An Update

Current Issues and Research in Advertising·1985·3 authors

32citations