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ArticleAchievement and affiliation motivation

George M. Zinkhan1990

Article1990

Achievement and affiliation motivation

George M. Zinkhan · Jae Woo Hong

17 citations·0/0 files stored·Journal of Business Research

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Media, Gender, and Advertising Consumer Behavior in Brand Consumption and Identification Cultural Differences and Values

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References

1985An attributional theory of achievement motivation and emotion.2013Handbook of Social Psychology 1977Content Analysis in Consumer Research 1975Achievement Motivation and Attribution Theory.1950The Lonely Crowd 1975Motivation and Achievement 1976Cultural Values Do Correlate with Consumer Behavior 1972Readings on the psychology of women

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Year1990

Typearticle

Published1990-03-01

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations17

Files0 public / 0

ShelfMedia, Gender, and Advertising

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doi10.1016/0148-2963(90)90057-k

openalex_workW1565707577

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