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Song‐Oh Yoon · Study

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Song‐Oh Yoon

7 works· latest 2014· 1 institutionscluster: provisional

h-index5

i104

Citations192

Works here7

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Most cited in this library

Choice Set Configuration as a Determinant of Preference Attribution and Strength2008 · 77 citations
Approach-Avoidance Motivation and the Use of Affect as Information2006 · 63 citations
The underlying mechanism of self-regulatory focus impact on compromise choice2014 · 27 citations
The Effect of Reference Point Diagnosticity on Attractiveness and Intentions Ratings2010 · 14 citations
The moderating role of decision task goals in attribute weight convergence2012 · 7 citations

Works

7 shown

The underlying mechanism of self-regulatory focus impact on compromise choice

Journal of Business Research·2014·4 authors

27citations

The Devil Is in the Specificity

Psychological Science·2013·5 authors

4citations

The moderating role of decision task goals in attribute weight convergence

Organizational Behavior and Human Decision Processes·2012·2 authors

7citations

The Effect of Reference Point Diagnosticity on Attractiveness and Intentions Ratings

Journal of Marketing Research·2010·4 authors

14citations

The Effect of Culture on Sequential Choice in Group Settings

ACR North American Advances·2009·4 authors

0citations

Choice Set Configuration as a Determinant of Preference Attribution and Strength

Journal of Consumer Research·2008·2 authors

77citations

Approach-Avoidance Motivation and the Use of Affect as Information

Journal of Consumer Psychology·2006·2 authors·Open access

63citations