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Véronique Cova · Study
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Author
Véronique Cova
20 works
· latest 2024
· 3 institutions
cluster: provisional
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15
i10
19
Citations
1,971
Works here
20
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24
Most cited in this library
Tribal marketing
2002 · 889 citations
Tribal aspects of postmodern consumption research: the case of French in‐line roller skaters
2001 · 217 citations
On the road to prosumption: marketing discourse and the development of consumer competencies
2012 · 169 citations
Les figures du nouveau consommateur: une genèse de la gouvernementalité du consommateur
2009 · 141 citations
Tribal marketing: The tribalisation of society and its impact on the conduct of marketing
2002 · 105 citations
Works
20 shown
Des riens aux biens : les pratiques de récup’création
HAL
·
2024
·
2 authors
·
Open access
4
citations
A consumer demands-resources model of engagement: Theoretical and managerial contributions from a cross-validated predictive ability test procedure
Journal of Business Research
·
2024
·
3 authors
12
citations
How psychological distance shapes hedonic consumption: The moderating role of the need to justify
Journal of Business Research
·
2022
·
3 authors
·
Open access
30
citations
Psychological distance as a working tool for managers
Recherche et Applications en Marketing (English Edition)
·
2021
·
2 authors
14
citations
How do consumers perceive old brands? Measurement and consequences of brand oldness associations
European Business Review
·
2020
·
4 authors
18
citations
Experience copycats: the Compostela case
Journal of Product & Brand Management
·
2019
·
2 authors
10
citations
Pain, suffering and the consumption of spirituality: a toe story
Journal of Marketing Management
·
2019
·
2 authors
43
citations
The changing dichotomy between the sacred and the profane: a historical analysis of the Santiago de Compostela pilgrimage
Journal of Management Spirituality & Religion
·
2018
·
4 authors
18
citations
Canonical Authors in Consumption Theory
Routledge eBooks
·
2017
·
1 author
·
book
24
citations
CCT applied research and the limits of consumers’ heroicisation
Journal of Marketing Management
·
2014
·
2 authors
13
citations
Marketing Management
Routledge eBooks
·
2013
·
4 authors
·
book
·
Open access
24
citations
Love for Luxury, Preference for Counterfeits –A Qualitative Study in Counterfeit Luxury Consumption in China
International Journal of Marketing Studies
·
2012
·
2 authors
·
Open access
96
citations
On the road to prosumption: marketing discourse and the development of consumer competencies
Consumption Markets & Culture
·
2012
·
2 authors
169
citations
Les figures du nouveau consommateur: une genèse de la gouvernementalité du consommateur
Recherche et Applications en Marketing (French Edition)
·
2009
·
2 authors
141
citations
How sex differences in perceptions influence customer satisfaction: a study of theatre audiences
Marketing Theory
·
2006
·
2 authors
33
citations
Le design des services
Décisions Marketing
·
2004
·
1 author
23
citations
Les particules expérientielles de la quête d'authenticité du consommateur
Décisions Marketing
·
2002
·
2 authors
88
citations
Tribal marketing
European Journal of Marketing
·
2002
·
2 authors
889
citations
Tribal marketing: The tribalisation of society and its impact on the conduct of marketing
RePEc: Research Papers in Economics
·
2002
·
2 authors
·
preprint
105
citations
Tribal aspects of postmodern consumption research: the case of French in‐line roller skaters
Journal of Consumer Behaviour
·
2001
·
2 authors
217
citations