Canonical Authors in Consumption Theory

Abstract

A majority of international contemporary consumer research studies assumes that consumption has achieved a state of universal relevance. Mike Featherstone (1983: 4), for example, observed a “gradual extension of consumerism to more and more sectors of the population”, whereas Don Slater (1997: 25) observed that “values from the realm of consumption spill over into other domains of social action, such that modern society is in toto a consumer culture, and not just in its specifi cally consuming activities.” Steven Miles (1998: 1) even asserted that consumerism is ubiquitous and ephemeral. It is arguably the religion of the late twentieth century. It apparently pervades our everyday lives and structures our everyday experiences and yet it is perpetually altering its form and reasserting its infl uence in new guises.

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