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Gautam Mahajan · Study

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Gautam Mahajan

4 works· latest 2023cluster: provisional

h-index3

i103

Citations94

Works here4

17

20

23

Most cited in this library

What Is Customer Value and How Can You Create It?2020 · 47 citations
Value Dominant Logic2017 · 32 citations
Value-dominant logic: organizational principles2023 · 15 citations
Value Waiting to Happen and Innovation2023 · 0 citations

Works

4 shown

Value Waiting to Happen and Innovation

Productivity Press eBooks·2023·1 author·chapter

0citations

Value-dominant logic: organizational principles

European Journal of Marketing·2023·4 authors

15citations

What Is Customer Value and How Can You Create It?

Journal of Creating Value·2020·1 author·Open access

47citations

Value Dominant Logic

Journal of Creating Value·2017·1 author

32citations