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Audhesh Paswan, Associate Dean of Northern Texas University, talked about the value creation of Bollywood culture. Had the Indian Foreign Service/Indian Government looked at this as a way of making India known and Indian culture popular, they would have promoted Bollywood in these countries and converted latent value into real value years ago, rather than latent value evolving as a matter of course. A similar example is the Indian brain drain, which was bemoaned by everyone including the Government, because educated Indians were leaving India. And when this latent or potential value is noticed, the authors call it disruptive technology or innovation. Be aware of potential value (learn to become aware, because value exists but it has to be seen, it has to be noticed and appreciated, like beauty). Latent value has to be nurtured and built into real value by you. Understanding cat's eyes and ability to see in the dark to make road reflectors.
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