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R. Deepa · Study

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R. Deepa

4 works· latest 2025· 2 institutionscluster: provisionalORCID 0000-0002-0647-5934

h-index4

i104

Citations207

Works here4

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Most cited in this library

Impact of AI-focussed technologies on social and technical competencies for HR managers – A systematic review and research agenda2024 · 123 citations
Importance-performance analysis as a tool to guide employer branding strategies in the IT-BPM industry2019 · 38 citations
Relationship between integrated communication effectiveness and employee-based brand equity – mediating role of psychological contract fulfillment2021 · 34 citations
Embracing E-commerce among family support women entrepreneurs in MSMEs: utilizing the UTAUT model2025 · 12 citations

Works

4 shown

Embracing E-commerce among family support women entrepreneurs in MSMEs: utilizing the UTAUT model

DECISION·2025·3 authors

12citations

Impact of AI-focussed technologies on social and technical competencies for HR managers – A systematic review and research agenda

Technological Forecasting and Social Change·2024·5 authors·review·Open access

123citations

Relationship between integrated communication effectiveness and employee-based brand equity – mediating role of psychological contract fulfillment

Journal of Product & Brand Management·2021·2 authors

34citations

Importance-performance analysis as a tool to guide employer branding strategies in the IT-BPM industry

Journal of Organizational Effectiveness People and Performance·2019·2 authors

38citations