Big Data consumer analytics and the transformation of marketingSunil Erevelles, Nobuyuki Fukawa, Linda E.Swayne2015-07-19articleJournal of Business Research1,377 citationsclosedNo readable copy stored yet — this record is metadata only.Big Data and Business IntelligenceDigital Innovation in IndustriesBig Data Technologies and ApplicationsAbstractNo abstract was published for this record.Citations in this libraryStored only when both papers are in the corpus — 1,377 citations exist upstream.References1991Firm Resources and Sustained Competitive Advantage2004Firm resources and sustained competitive advantage1997Dynamic capabilities and strategic management2007Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance2013Digital Business Strategy: Toward a Next Generation of Insights2013Big Data : The Management Revolution2012Big data: the management revolution.2008Agnotology: The Making and Unmaking of IgnoranceCited by2020Digital transformation and customer value creation in Made in Italy SMEs: A dynamic capabilities perspective2016Big data and predictive analytics for supply chain and organizational performance2019Exploring the relationship between big data analytics capability and competitive performance: The mediating roles of dynamic and operational capabilities2017Big data analytics capabilities: a systematic literature review and research agenda2019Big Data Analytics Capabilities and Innovation: The Mediating Role of Dynamic Capabilities and Moderating Effect of the Environment2020Digitalization and business models: Where are we going? A science map of the field2020Internet of Things and Big Data as enablers for business digitalization strategies2019Assessing the impact of big data on firm innovation performance: Big data is not always better data