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Linda E.Swayne · Study
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Author
Linda E.Swayne
13 works
· latest 2015
· 1 institutions
cluster: provisional
Works
13 shown
Big Data consumer analytics and the transformation of marketing
Journal of Business Research
·
2015
·
3 authors
1,377
citations
STRATEGIC MANAGEMENT OF HEALTH CARE ORGANIZATIONS
International Journal of Research Foundation of Hospital and Healthcare Administration
·
2013
·
3 authors
·
Open access
280
citations
Collective Bargaining Agreement
Encyclopedia of Sports Management and Marketing
·
2011
·
2 authors
·
other
7
citations
Gen X
Encyclopedia of Sports Management and Marketing
·
2011
·
2 authors
·
other
0
citations
The Portrayal of African-Americans in Business-To-Business Direct Mail: A Benchmark Study
Journal of Advertising
·
1999
·
2 authors
27
citations
Competitive advantage and internal organizational assessment
Academy of Management Perspectives
·
1998
·
3 authors
121
citations
Will Older Models Turn Off Shoppers?
International Journal of Advertising
·
1997
·
3 authors
39
citations
Strategic management of health care organizations
·
1994
·
3 authors
302
citations
Sales Response of Elderly Consumers to Point-of-Purchase Advertising
Journal of Advertising Research
·
1992
·
2 authors
14
citations
Contribution of southern authors in major marketing publications
Journal of Business Research
·
1991
·
2 authors
22
citations
Publication in Major Marketing Journals: 1960-1986
Journal of Marketing Education
·
1988
·
2 authors
17
citations
The Portrayal of Older Americans in Television Commercials
Journal of Advertising
·
1987
·
2 authors
114
citations
Comparative advertising in horizontal business publications
Industrial Marketing Management
·
1987
·
2 authors
26
citations