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ArticleComparative advertising in horizontal business publications

Linda E.Swayne1987

Article1987

Comparative advertising in horizontal business publications

Linda E.Swayne · Thomas H. Stevenson

26 citations·0/0 files stored·Industrial Marketing Management

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Marketing and Advertising Strategies Consumer Market Behavior and Pricing American History and Culture

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References

1977Content Analysis in Consumer Research 1975Comparison Advertising: Problems and Potential 1976Communications-Effectiveness of Comparative Advertising: A Laboratory Analysis 1978The Effects of Comparative Advertising Mediated by Market Position of Sponsoring Brand 1979Consumer Reactions to Explicit Brand Comparisons in Advertisements 1981The Communications—Effectiveness of Comparative Advertising for a New Brand on Users of the Dominant Brand 1975Comparative Advertising: Perspectives and Issues 1977Contemporary marketing thought : 1977 educator's proceedings

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2013A History of Comparative Advertising in the United States 2013Practitioner Views of Comparative Advertising 1995Comparative Advertising Law in the European Community: Will the Proposed Directive Harmonize across the Atlantic?

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1993Twenty Years of Comparative Advertising in the United Statesarticle · 7 shared references 1983The Information Content of Comparative Magazine Advertisementsarticle · 5 shared references 1985The Multi-Dimensionality of Comparative Advertising: Implications for the Federal Trade Commissionarticle · 5 shared references 1992Comparative Advertising and Brand Evaluation: Toward Developing a Categorization Approacharticle · 5 shared references 2012Comparative advertising effectiveness in Latin America: evidence from Chilearticle · 5 shared references 1986Verbal and Visual References to Competition in Comparative Advertisingarticle · 4 shared references

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Year1987

Typearticle

Published1987-02-01

VenueIndustrial Marketing Management

ISSN-L0019-8501

Languageen

Citations26

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1016/0019-8501(87)90010-1

openalex_workW1979087432

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