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From OEM to OBM - A Case Study of Branding Taiwan · Study

WorkFrom OEM to OBM - A Case Study of Branding Taiwan

Hui-Yun Yen2015

Work2015

From OEM to OBM - A Case Study of Branding Taiwan

Hui-Yun Yen · Yu-Ju Lin · Yige Jin · Rungtai Lin

1 citations·0/0 files stored·Lecture notes in computer science

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Cultural and Communication Design Research Design Education and Practice Consumer Behavior in Brand Consumption and Identification

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References

1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity 2012Symbols for Sale 2008Motivación de los empleados: un poderoso modelo nuevo 1998Towards Holistic “Front Ends” In New Product Development 2003Navigating the new product development process 2010Business strategy, marketing organization culture, and performance 2002Brand asset management : driving profitable growth through your brands 2014Enhancing Consumers' Affection for a Brand Using Product Design

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Year2015

Typeother

Published2015-01-01

VenueLecture notes in computer science

ISSN-L0302-9743

Languageen

Citations1

Files0 public / 0

ShelfCultural and Communication Design Research

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doi10.1007/978-3-319-20907-4_11

openalex_workW1001509936

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