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From OEM to OBM - A Case Study of Branding Taiwan
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References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 2012Symbols for Sale1,005 cited
  • 2008Motivación de los empleados: un poderoso modelo nuevo782 cited
  • 1998Towards Holistic “Front Ends” In New Product Development707 cited
  • 2003Navigating the new product development process178 cited
  • 2010Business strategy, marketing organization culture, and performance101 cited
  • 2002Brand asset management : driving profitable growth through your brands97 cited
  • 2014Enhancing Consumers' Affection for a Brand Using Product Design92 cited
  • 2011Visually decomposing vehicle images: Exploring the influence of different aesthetic features on consumer perception of brand91 cited
  • 2001Brand Asset Management: Driving Profitable Growth Through Your Brands59 cited

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