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Siła przetargowa przedsiębiorstwa a efektywność jego działalności marketingowej · Study

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ArticleSiła przetargowa przedsiębiorstwa a efektywność jego działalności marketingowej

Radosław Baran2009

Article2009

Siła przetargowa przedsiębiorstwa a efektywność jego działalności marketingowej

Radosław Baran

13 citations·0/0 files stored·Monografie i Opracowania / Szkoła Główna Handlowa

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Marketing and Advertising Strategies Merger and Competition Analysis Consumer Market Behavior and Pricing

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References

1994The Capabilities of Market-Driven Organizations 1998Market-Based Assets and Shareholder Value: A Framework for Analysis 1995An Integrated Model of Buyer-Seller Relationships 2004Customer Value, Satisfaction, Loyalty, and Switching Costs: An Illustration From a Business-to-Business Service Context 1998Customer loyalty and complex services 2003Multi‐criteria supplier selection using fuzzy AHP 2004Measuring Marketing Productivity: Current Knowledge and Future Directions 2001The resource-based view and marketing: The role of market-based assets in gaining competitive advantage

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Year2009

Typearticle

Published2009-01-01

VenueMonografie i Opracowania / Szkoła Główna Handlowa

Languagepl

Citations13

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ShelfMarketing and Advertising Strategies

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openalex_workW1002783620

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