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Siła przetargowa przedsiębiorstwa a efektywność jego działalności marketingowej
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Siła przetargowa przedsiębiorstwa a efektywność jego działalności marketingowej (2009)Siła przetargowa przedsiębiorstwa a efekt…The Formation of Buyer–Supplier Relationships: Detailed Contract Drafting and Close Partner Selection (2005)The Formation of Buyer–Suppli…Measuring Marketing Productivity: Current Knowledge and Future Directions (2004)Measuring Marketing Productiv…Customer Value, Satisfaction, Loyalty, and Switching Costs: An Illustration From a Business-to-Business Service Context (2004)Customer Value, Satisfaction,…Scholarly Research in Marketing: Exploring the “4 Eras” of Thought Development (2003)Scholarly Research in Marketi…Multi‐criteria supplier selection using fuzzy AHP (2003)Multi‐criteria supplier selec…The resource-based view and marketing: The role of market-based assets in gaining competitive advantage (2001)The resource-based view and m…Power Influences in the Supply Chain (2000)Power Influences in the Suppl…Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)Market-Based Assets and Share…Customer loyalty and complex services (1998)Customer loyalty and complex …An Integrated Model of Buyer-Seller Relationships (1995)An Integrated Model of Buyer-…The Capabilities of Market-Driven Organizations (1994)The Capabilities of Market-Dr…Marketing's Role in the Implementation of Business Strategies: A Critical Review and Conceptual Framework (1987)Marketing's Role in the Imple…The Differential Effects of Exercised and Unexercised Power Sources in a Marketing Channel (1985)The Differential Effects of E…Power in a Channel of Distribution: Sources and Consequences (1974)Power in a Channel of Distrib…Power Measurement in the Distribution Channel (1972)Power Measurement in the Dist…Economics: Principles, Problems, and Policies (1960)Economics: Principles, Proble…Prospect Theory: An Analysis of Decision under Risk (1979)Prospect theory: An analysis of decision under risk (1988)Alternative Ways of Assessing Model Fit (1992)The concept of perceived value: a systematic review of the research (2007)The influence of the quality of the physical environment, food, and service on restaurant image, customer perceived value, customer satisfaction, and behavioral intentions (2012)How does corporate social responsibility contribute to firm financial performance? 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References

  • 1994The Capabilities of Market-Driven Organizations6,532 cited
  • 1998Market-Based Assets and Shareholder Value: A Framework for Analysis2,363 cited
  • 1995An Integrated Model of Buyer-Seller Relationships2,083 cited
  • 2004Customer Value, Satisfaction, Loyalty, and Switching Costs: An Illustration From a Business-to-Business Service Context1,829 cited
  • 1998Customer loyalty and complex services1,271 cited
  • 2003Multi‐criteria supplier selection using fuzzy AHP1,229 cited
  • 2004Measuring Marketing Productivity: Current Knowledge and Future Directions1,114 cited
  • 2001The resource-based view and marketing: The role of market-based assets in gaining competitive advantage1,094 cited
  • 1974Power in a Channel of Distribution: Sources and Consequences931 cited
  • 1987Marketing's Role in the Implementation of Business Strategies: A Critical Review and Conceptual Framework874 cited
  • 1985The Differential Effects of Exercised and Unexercised Power Sources in a Marketing Channel871 cited
  • 1972Power Measurement in the Distribution Channel797 cited
  • 2005The Formation of Buyer–Supplier Relationships: Detailed Contract Drafting and Close Partner Selection629 cited
  • 2003Scholarly Research in Marketing: Exploring the “4 Eras” of Thought Development554 cited

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  • 2000Power Influences in the Supply Chain533 cited
  • 1960Economics: Principles, Problems, and Policies528 cited
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