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Cultivation Analysis: Conceptualization and Methodology
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  • 2007The Cultivation of Social Perceptions of Latinos: A Mental Models Approach122 cited
  • 1994Sexuality and Ethics in Advertising: A Research Agenda and Policy Guideline Perspective92 cited
  • 1992Television and Children's Conceptions of Nutrition: Unhealthy Messages83 cited
  • 1998Effects of Talk Show Viewing on Adolescents83 cited
  • 2006A YEAR IN THE LIFE OF THE AFRICAN-AMERICAN MALE IN ADVERTISING: A Content Analysis79 cited
  • 2010Gender Role Portrayals in Indian Television Ads67 cited
  • 2002Media Saturation and Entertainment-Education65 cited
  • 1999Sex‐role stereotyping in FCC‐mandated children's educational television62 cited
  • 2002The Moderating Role of Gender and Compulsive Buying Tendencies in the Cultivation Effects of TV Show and TV Advertising: A Cross Cultural Study Between the United States and South Korea54 cited
  • 1991Media Coverage of Law46 cited
  • 1991Television and the Cultivation of Political Attitudes in Argentina43 cited
  • 2004Television Viewing, Perceived Similarity, and Adolescents' Expectations of a Romantic Partner41 cited
  • 1997Prosocial soap operas for development37 cited
  • 1994Television viewing and children's beliefs about scientists

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35 cited
  • 2011An Analysis of Nudity in Chinese Magazine Advertising: Examining Gender, Racial and Brand Differences29 cited
  • 1998The influence of individual communication media on public confidence in democratic institutions24 cited