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Corporate Brand Identification and Corporate Brand Management: How Top Business Schools do it
16 references·2 citing·38 second hop
Corporate Brand Identification and Corporate Brand Management: How Top Business Schools do it (2010)Corporate Brand Identification and Corpor…How Business Schools Lost Their Way (2005)How Business Schools Lost The…Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Consumer–Company Identificati…Building Brand Community (2002)Building Brand CommunityCultivating Service Brand Equity (2000)Cultivating Service Brand Equ…To Be or Not to Be?: Central Questions in Organizational Identification (1998)To Be or Not to Be?: Central …The employer brand (1996)The employer brandSubcultures of Consumption: An Ethnography of the New Bikers (1995)Subcultures of Consumption: A…Building Strong Brands (1995)Building Strong BrandsOrganizational Images and Member Identification (1994)Organizational Images and Mem…Qualitative Methods in Management Research. (1993)Qualitative Methods in Manage…Tales of the Field: On Writing Ethnography (1992)Tales of the Field: On Writin…Alumni and their alma mater: A partial test of the reformulated model of organizational identification (1992)Alumni and their alma mater: …Building Theories from Case Study Research (1989)Building Theories from Case S…Tales of the field: on writing ethnography (1988)Tales of the field: on writin…Case Study Research: Design and Methods (1984)Case Study Research: Design a…The Case Study Method in Social Inquiry (1978)The Case Study Method in Soci…The influence of corporate social responsibility on students' emotional appeal in the HEIs : The mediating effect of reputation and corporate image (2021)The influence of corporate so…The Impact of Brand Relationships on Corporate Brand Identity and Reputation—An Integrative Model (2020)The Impact of Brand Relations…The psychology of interpersonal relations. (1958)Economic Action and Social Structure: The Problem of Embeddedness (1985)The Social Identity Theory of Intergroup Behavior (2004)Corporate Social Responsibility, Customer Satisfaction, and Market Value (2006)Understanding Customer Experience Throughout the Customer Journey (2016)The Social Psychology of Organizations. (1979)Leadership and Performance beyond Expectations (1987)TOWARD A STEWARDSHIP THEORY OF MANAGEMENT (1997)Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Social Identity and Self-Categorization Processes in Organizational Contexts (2000)Crafting a Job: Revisioning Employees as Active Crafters of Their Work (2001)A Theory of Cognitive Dissonance (2017)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Handbook of Qualitative Research (1994)The Commitment-Trust Theory of Relationship Marketing (1994)Consumer Culture Theory (CCT): Twenty Years of Research (2005)Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods (1986)Flow: the psychology of optimal experience (1990)Whence Consumer Loyalty? (1999)Whence Consumer Loyalty? (1999)Brand Community (2001)The Discovery of Grounded Theory (2017)Mixed Methods Research: A Research Paradigm Whose Time Has Come (2004)Qualitative research: Methods in the social sciences (2006)Document Analysis as a Qualitative Research Method (2009)The Company and the Product: Corporate Associations and Consumer Product Responses (1997)Strategic Brand Management: Building, Measuring, and Managing Brand Equity. (2000)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Grounded Theory in Management Research (2003)Case Study: A Strategic Research Methodology (2008)FEDS: a Framework for Evaluation in Design Science Research (2014)Negotiating the swamp: the opportunity and challenge of reflexivity in research practice (2002)Confession, catharsis, or cure? Rethinking the uses of reflexivity as methodological power in qualitative research (2003)Doing interpretive research (2006)Value creation in E‐business (2001)Knowing in Practice: Enacting a Collective Capability in Distributed Organizing (2002)Seeking Qualitative Rigor in Inductive Research (2012)
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References

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  • 2021The influence of corporate social responsibility on students' emotional appeal in the HEIs : The mediating effect of reputation and corporate image37 cited
  • 2020The Impact of Brand Relationships on Corporate Brand Identity and Reputation—An Integrative Model12 cited