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Co-management of purchasing and marketing: Why, when and how? · Study

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ArticleCo-management of purchasing and marketing: Why, when and how?

Stephan M. Wagner2015

Article2015

Co-management of purchasing and marketing: Why, when and how?

Stephan M. Wagner · Andreas Eggert

35 citations·0/0 files stored·Industrial Marketing Management

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Quality and Supply Management Supply Chain and Inventory Management Outsourcing and Supply Chain Management

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References

2003Evolving to a New Dominant Logic for Marketing 2011External Control of Organizations: Resource Dependence Perspective 1998The Relational View: Cooperative Strategy and Sources of Interorganizational Competitive Advantage 1979The External Control of Organizations: A Resource Dependence Perspective 1987Developing Buyer-Seller Relationships 1990The Effect of a Market Orientation on Business Profitability 1993Market Orientation: Antecedents and Consequences 1990The Effect of a Market Orientation on Business Profitability

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2018Purchasing and supply management in an industrial marketing perspective 2023Procurement's role in resolving demand–supply imbalances: an information processing theory perspective 2017Understanding how the functional integration of purchasing and marketing accelerates new product development 2015Processes and integration in the interaction of purchasing and marketing: Considering synergy and symbiosis

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Year2015

Typearticle

Published2015-07-26

VenueIndustrial Marketing Management

ISSN-L0019-8501

Languageen

Citations35

Files0 public / 0

ShelfQuality and Supply Management

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doi10.1016/j.indmarman.2015.07.012

openalex_workW1007921026

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