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Consumer Behaviour: A European Perspective (3rd Edition)
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Consumer Behaviour: A European Perspective (3rd Edition) (2006)Consumer Behaviour: A European Perspectiv…Multidimensional Analysis of Consumer Behaviour on the European Digital Market (2020)Multidimensional Analysis of …THE EFFECT OF ONLINE STORE ATMOSPHERE TOWARDS EMOTION AND ITS IMPACT ON PURCHASE DECISION (2017)THE EFFECT OF ONLINE STORE AT…ICT and Retail: State of the Art and Prospects (2016)ICT and Retail: State of the …The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Innovation drivers in retail industry (2014)The impact of “e-atmospherics” on physical stores (2014)The impact of web page text-background colour combinations on readability, retention, aesthetics and behavioural intention (2004)Store atmosphere in web retailing (2009)Effects of reputation and website quality on online consumers' emotion, perceived risk and purchase intention (2013)Marketing Strategies and Organizational Structures for Service Firms (1981)Encyclopedia of Educational Philosophy and Theory (2018)Study on the spatial distribution of China's Outward Foreign Direct Investment in EU and its influencing factors (2019)
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  • 2020Multidimensional Analysis of Consumer Behaviour on the European Digital Market10 cited
  • 2016ICT and Retail: State of the Art and Prospects9 cited
  • 2017THE EFFECT OF ONLINE STORE ATMOSPHERE TOWARDS EMOTION AND ITS IMPACT ON PURCHASE DECISION9 cited

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