Design and Development of B2B e-Commerce Framework for Malaysian SMEs

Woon Kian Chong · Kim Man

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E-commerce and Technology Innovations SMEs Development and Digital Marketing Digital Innovation in Industries

Abstract

Abstract—With internet technologies increasing E-marketing is growing exponentially. The Small and Medium Sized Enterprises (SMEs) should take advantage of the internet and refocus their business strategies to improve their competitiveness. The development and usage of Business-To-Business (B2B) e-Commerce enabling technology has caused profound changes to the e-Business environment. The purpose of this paper is to develop an e-Marketing framework for SMEs in conducting B2B e-Marketing in Malaysia. Index Terms—B2B e-Marketplace, e-Marketing, SMEs,

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References

2004Benefits and barriers of electronic marketplace participation: an SME perspective 2002Going global—remaining local: the impact of e-commerce on small retail firms in Wales 2010B2B e‐marketplace: an e‐marketing framework for B2B commerce 2001Entrepreneurial firms as suppliers in business‐to‐business e‐commerce

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2014Effects of Attitude toward Using, Perceived Usefulness, Perceived Ease of Use and Perceived Compatibility on Intention to Use E-Marketing 2021Adoption of E-commerce in SMEs: the Colombian Case

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