Adoption of E-commerce in SMEs: the Colombian Case

Javier A. Sánchez-Torres · Sandra Patricia Rojas Berrío · Paola Andrea Ortíz Rendón

19 citations0/0 files storedJournal of Telecommunications and the Digital Economy

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Technology Adoption and User Behaviour SMEs Development and Digital Marketing E-commerce and Technology Innovations

Abstract

The few studies in South American developing countries that refer to the adoption of e-commerce in SMEs require knowledge of how this context is presented. The objective of this study addresses this need and seeks to determine the variables that influence the adoption of e-commerce in SMEs in Colombia. The measurement tool (IMAES) was applied using a digital questionnaire; 263 surveys were collected in SMEs and the data were analysed using the partial least squares methodology, validating tool and model. The results found that Colombian SMEs adopt e-commerce because of pressure from senior management, performance expectations, the competitive advantage it offers, and pressure from their customers. This is one of the first studies in the region that empirically analyses the adoption of e-commerce, as well as describing the theoretical framework for this line of research.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 19 citations exist upstream.

References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology 2003User Acceptance of Information Technology: Toward A Unified View1 2014A new criterion for assessing discriminant validity in variance-based structural equation modeling 2004Firm resources and sustained competitive advantage 2012Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 2000Structural Equation Modeling and Regression: Guidelines for Research Practice 1977Marketing Research: Methodological Foundations

Cited by

2026Determinantes de los costos de garantía y devolución de productos en el comercio electrónico B2C

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.