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Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Sandra Patricia Rojas Berrío · Study

Home/Author

Sandra Patricia Rojas Berrío

7 works· latest 2025· 1 institutionscluster: provisionalORCID 0000-0002-1148-3779

h-index7

i107

Citations109

Works here7

19

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21

25

Most cited in this library

Lovemark effect: analysis of the differences between students and graduates in a love brand study at a public university2020 · 20 citations
Adoption of E-commerce in SMEs: the Colombian Case2021 · 19 citations
Generative artificial intelligence (GenAI) use and dependence: an approach from behavioral economics2025 · 16 citations
Evolución del marketing experiencial: una aproximación teórica a su definición - Revisión Sistemática de Literatura2019 · 16 citations
Citizen experience in public transport: A systematic review and future research agenda2021 · 13 citations

Works

7 shown

Generative artificial intelligence (GenAI) use and dependence: an approach from behavioral economics

Frontiers in Public Health·2025·4 authors·Open access

16citations

Adoption of E-commerce in SMEs: the Colombian Case

Journal of Telecommunications and the Digital Economy·2021·3 authors·Open access

19citations

Citizen experience in public transport: A systematic review and future research agenda

International Journal of Consumer Studies·2021·3 authors·review

13citations

Exploring the factors affecting the use of C2C in Colombia

Cuadernos de Gestión·2020·4 authors·Open access

12citations

Lovemark effect: analysis of the differences between students and graduates in a love brand study at a public university

Innovar·2020·4 authors·Open access

20citations

Evolución del marketing experiencial: una aproximación teórica a su definición - Revisión Sistemática de Literatura

ENTRAMADO·2019·2 authors·Open access

16citations

The Colombian electronic consumer: analysis of the leading factors of e-commerce use

International Journal of Electronic Marketing and Retailing·2019·5 authors

13citations