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Marketing von Hochschulen
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Marketing von Hochschulen (2007)Marketing von HochschulenModeling and Managing Student Loyalty (2001)Modeling and Managing Student…Marketing für Universitäten (2001)Marketing für UniversitätenHigher Education Marketing: A Challenge (2000)Higher Education Marketing: A…Die entfesselte Hochschule (2000)Die entfesselte HochschuleTesting Commitment-Trust Theory in Relationships Between Pharmacy Schools and Students (1997)Testing Commitment-Trust Theo…Strategic Marketing for Educational Institutions (1995)Strategic Marketing for Educa…Die Betriebswirtschaft (1953)Die BetriebswirtschaftOrganisationsbezogene Theorien der Hochschulkommunikation (2018)Organisationsbezogene Theorie…Hochschulkommunikation aus kommunikationswissenschaftlicher Perspektive (2018)Hochschulkommunikation aus ko…Organisational Marketing – Making Use of Linkages and Transfer Potential between Marketing Disciplines (2014)Organisational Marketing – Ma…Broadening the Concept of Marketing (1969)A Generic Concept of Marketing (1972)Academic Capitalism and the New Economy (2009)Asylums: Essays on the Social Situation of Mental Patients and Other Inmates. (1962)College: The Undergraduate Experience in America (1988)Leaving College: Rethinking the Causes and Cures of Student Attrition (1988)Interrogating the crisis in higher education marketing: the CORD model (2005)A new higher education marketing mix: the 7Ps for MBA marketing (2008)Marketisation of education: marketing, rhetoric and reality (2009)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)The Commitment-Trust Theory of Relationship Marketing (1994)Understanding Relationship Marketing Outcomes (2002)"Migrating" to New Service Providers: Toward a Unifying Framework of Consumers' Switching Behaviors (2004)Service quality, relationship satisfaction, trust, commitment and business‐to‐business loyalty (2007)Journal of higher education (1996)Gibt es ein branchenspezifisches Marketing? Zur Bedeutung einer branchenorientierten Sichtweise des Marketing in Wissenschaft, Lehre und Praxis (2001)Institutionalized Organizations: Formal Structure as Myth and Ceremony (1977)The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields (1983)The iron cage revisited institutional isomorphism and collective rationality in organizational fields (2004)A Garbage Can Model of Organizational Choice (1972)The Audit Society: Rituals of Verification (1999)The dynamics of innovation: from National Systems and “Mode 2” to a Triple Helix of university–industry–government relations (2000)Key Factors Influencing Student Satisfaction Related to Recruitment and Retention (2001)Determinants of business student satisfaction and retention in higher education: applying Herzberg's two‐factor theory (2005)Universities in a competitive global marketplace (2006)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)Multigroup Analysis in Partial Least Squares (PLS) Path Modeling: Alternative Methods and Empirical Results (2011)School Bullying: Development and Some Important Challenges (2013)Encouraging Future Helping Behaviors: The Role of Student-Faculty Relationships in Higher Education Marketing (2004)Antecedents and consequences of pharmacy loyalty behavior (2015)The changing conditions for academic work and careers in select countries (2007)Turn of the Tide—New Horizons in German Education Policymaking through IO Influence (2010)Unternehmen Wissenschaft? (2010)
this work references cited by second hop

References

  • 1953Die Betriebswirtschaft4,599 cited
  • 1995Strategic Marketing for Educational Institutions822 cited
  • 2001Modeling and Managing Student Loyalty640 cited
  • 2000Die entfesselte Hochschule111 cited
  • 2000Higher Education Marketing: A Challenge60 cited
  • 1997Testing Commitment-Trust Theory in Relationships Between Pharmacy Schools and Students35 cited
  • 2001Marketing für Universitäten14 cited

Cited by

  • 2018Hochschulkommunikation aus kommunikationswissenschaftlicher Perspektive6 cited
  • 2018Organisationsbezogene Theorien der Hochschulkommunikation6 cited
  • 2014Organisational Marketing – Making Use of Linkages and Transfer Potential between Marketing Disciplines5 cited

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