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Cue Management: Using Fitness Cues to Enhance Advertising Effectiveness · Study

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ChapterCue Management: Using Fitness Cues to Enhance Advertising Effectiveness

Patrick Vyncke2011

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Cue Management: Using Fitness Cues to Enhance Advertising Effectiveness

10 citations·0/0 files stored·Springer eBooks

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Marketing and Advertising Strategies Consumer Behavior and Marketing Influence Decision-Making and Behavioral Economics

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References

1980Feeling and thinking: Preferences need no inferences.1980Heuristic versus systematic information processing and the use of source versus message cues in persuasion.1986Communication and Persuasion 2015Communication and Persuasion: Central and Peripheral Routes to Attitude Change 1999Simple Heuristics That Make Us Smart 1981Attitudes and Persuasion: Classic and Contemporary Approaches 2008Predictably irrational: the hidden forces that shape our decisions 1998Evolutionary Psychology: The New Science of the Mind

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Year2011

Typechapter

Published2011-01-01

VenueSpringer eBooks

Languageen

Citations10

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1007/978-3-540-92784-6_10

openalex_workW102437442

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