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Strategic Communication – Pillars and Perspectives of an Alternative Paradigm · Study

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ChapterStrategic Communication – Pillars and Perspectives of an Alternative Paradigm

Derina R. Holtzhausen2013

Chapter2013

Strategic Communication – Pillars and Perspectives of an Alternative Paradigm

Derina R. Holtzhausen · Ansgar Zerfaß

109 citations·0/0 files stored·Springer eBooks

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Public Relations and Crisis Communication Marketing and Advertising Strategies Corporate Identity and Reputation

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References

1979Communication and the Evolution of Society 1981Communication and the Evolution of Society.2018MANAGING PUBLIC RELATIONS 1998Organization theory: modern, symbolic, and postmodern perspectives 2004Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause 2006Political Communication in Media Society: Does Democracy Still Enjoy an Epistemic Dimension? The Impact of Normative Theory on Empirical Research 2007Defining Strategic Communication 1991The Strategy Process: Concepts, Contexts, Cases

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2018Expanding Evaluation to Progress Strategic Communication: Beyond Message Tracking to Open Listening 2016Datafication: threat or opportunity for communication in the public sphere?2018Strategic Communication and Emergence: A Dual Narrative Framework 2020Communicating science in organizational contexts: toward an “organizational turn” in science communication research 2018Forschungsfeld Hochschulkommunikation

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Year2013

Typechapter

Published2013-01-01

VenueSpringer eBooks

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Citations109

Files0 public / 0

ShelfPublic Relations and Crisis Communication

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doi10.1007/978-3-531-18961-1_4

openalex_workW103753320

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2017

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2022Research Handbook on Strategic Communication