How are we doing? Measuring and monitoring organizational communication

Abstract

This book has examined a range of communication issues that are central to effective organizational functioning. Running through all of these, however, is the necessity to evaluate the extent to which any measures introduced to improve communication are actually working. In this chapter, we explore the process of auditing an organization’s communication performance, by examining the following questions:• Why is it necessary to audit? • What exactly is the audit process? • How is the audit conceptualized? • What methods are used in the audit process? • Why don’t all organizations audit? • What do audits tend to tell us? • Can the audit be used as a teaching tool?

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