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Escaping the Channel Silo - Researching the New Consumer · Study

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ArticleEscaping the Channel Silo - Researching the New Consumer

Hester Stuart-Menteth2006

Article2006

Escaping the Channel Silo - Researching the New Consumer

Hester Stuart-Menteth · Hugh Wilson · Susan Baker

44 citations·0/0 files stored·International Journal of Market Research

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Consumer Retail Behavior Studies Marketing and Advertising Strategies Consumer Behavior and Market Dynamics

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References

1982The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun 2004Co-creation experiences: The next practice in value creation 2000Measuring the Customer Experience in Online Environments: A Structural Modeling Approach 1999Experiential Marketing 1995Liberatory Postmodernism and the Reenchantment of Consumption 1979Reliability: A Review of Psychometric Basics and Recent Marketing Practices 1998Development of a Scale to Measure Consumer Skepticism Toward Advertising 2003Angry Customers don't Come Back, They Get Back: The Experience and Behavioral Implications of Anger and Dissatisfaction in Services

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2012On the road to prosumption: marketing discourse and the development of consumer competencies 2009Les figures du nouveau consommateur: une genèse de la gouvernementalité du consommateur 2018Understanding lovemark brands 2016Luxury values as drivers for affective commitment: The case of luxury car tribes 2016Navigating between real and virtual spaces: An exploration of the hybrid shopping experience

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2012On the road to prosumption: marketing discourse and the development of consumer competenciesarticle · 5 shared references 2009Les figures du nouveau consommateur: une genèse de la gouvernementalité du consommateurarticle · 5 shared references 2020Customer experience: a systematic literature review and consumer culture theory-based conceptualisationreview · 5 shared references 2016The branded carnival: the dark magic of consumer excitementarticle · 5 shared references 2020Blending the real world and the virtual world: Exploring the role of flow in augmented reality experiencesarticle · 4 shared references 2016A critical review of research on customer experience managementarticle · 4 shared references

Details

Year2006

Typearticle

Published2006-07-01

VenueInternational Journal of Market Research

ISSN-L1470-7853

Languageen

Citations44

Files0 public / 0

ShelfConsumer Retail Behavior Studies

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doi10.1177/147078530604800405

openalex_workW1045199299

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2011Brand and customer experience in service organizations : literature review and brand experience construct validation

2020Multichannel behaviour in the retail industry: evidence from an emerging market

2019Fashion consumers’ channel-hopping profiles by psychographics and demographics