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• 2011‘The best education in the world’: reality, repetition or cliché? International students' reasons for choosing an English university97 cited
• 2005Interrogating the crisis in higher education marketing: the CORD model87 cited
• 2010Branding a university: adding real value or smoke and mirrors?38 cited
• 2015Measuring organisational capabilities in the higher education sector35 cited
• 2011Educational Marketing: A Review and Implications for Supporting Practice in Tertiary Education32 cited
• 2021A Systematic and Updated Review of the Literature on Higher Education Marketing 2005–201927 cited
• 2012A New Educational Marketing Mix: The 6ps for Private School Marketing in Iran20 cited
• 2011Effect of Selected Marketing Communication Tools on Student Enrolment in Private Universities in Kenya18 cited
• 2012Branding Cities as Educational Centres. the Role of Higher Education Institutions17 cited
• 2017RELACIÓN ENTRE MARKETING Y UNIVERSIDAD. REVISIÓN TEÓRICA Y PROPUESTA DE UN MODELO TEÓRICO Y DE MARKETING 3.013 cited