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• 2017Green product development: What does the country product space imply?141 cited
• 2004Environmental upgrading of Third World enterprises through linkages to transnational corporations. Theoretical perspectives and preliminary evidence125 cited
• 2002One world, one environment, one vision: are we close to achieving this? An exploratory study of consumer environmental behaviour across three countries85 cited
• 2009How do institutional shareholders manipulate corporate environmental strategy to protect their equity value? A study of the adoption of ISO 14001 by Egyptian firms78 cited
• 2001Fashioning the Environment77 cited
• 2006The mainstreaming of Fair Trade: a macromarketing perspective76 cited
• 2010A perceptual study of the impact of green practice implementation on the business functions70 cited
• 2009Green Consciousness of Consumers in a Developing Country: A Study of Egyptian Consumers62 cited
• 2003Corporate socially responsible (CSR) practices in the context of Greek industry55 cited
• 2000THE ART OF ACCOUNTING FOR SCIENCE: A PREREQUISITE FOR SUSTAINABLE DEVELOPMENT?54 cited
• 2003Environmental activity and forest certification in marketing of forest products – a case study in Europe41 cited
• 2002The Business of Greening37 cited
• 2005Playing with magic lanterns: the New Zealand Business Council for Sustainable Development and corporate triple bottom line reporting