SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Coca-Cola vs. PepsiCo — A “Super” Battleground for the Cola Wars? · Study

ArticleShelves

ArticleCoca-Cola vs. PepsiCo — A “Super” Battleground for the Cola Wars?

Unknown author2006

Article2006

Coca-Cola vs. PepsiCo — A “Super” Battleground for the Cola Wars?

Unknown author

23 citations·0/0 files stored·Sport Marketing Quarterly

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies American History and Culture

Abstract

No abstract was published for this record.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 23 citations exist upstream.

References

1994Point of View: Ambush Marketing: Immoral or Imaginative Practice?1998Ambush marketing: Is confusion to blame for the flickering of the flame?1998Ambush marketing: Corporate strategy and consumer reaction 1998The implications of recency and gender effects in consumer response to ambush marketing 1998Ambush marketing: The undeserved advantage 1998Ambush marketing: The ethical issues 1996Ambush Marketing Revisited

Cited by

2014What Drives Ambush Marketer Misidentification?2011Creative strategies of Super Bowl commercials 2001-2009: an analysis of message strategies 2013Ad Nauseam? Sports Fans’ Acceptance of Commercial Messages during Televised Sporting Events 2023The Coca-Cola Company advertising history illustrated through phonecards 2020An Investigation on Brand Boycott: Understanding Negative Psychology of Consumers in the Era of Digital Marketing

Related works

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

2016Ambush marketing in sports: an attack on sponsorship or innovative marketing?article · 7 shared references 2011The evolving sophistication of ambush marketing: A typology of strategiesarticle · 6 shared references 2008Ambush Marketing in China: Counterbalancing Olympic Sponsorship Effortsarticle · 6 shared references 2012Sport Participant Attitudes toward Ambush Marketing: An Exploratory Study of ING New York City Marathon Runnersarticle · 6 shared references 2019The gladiatorial sponsorship arena: how ambushing impacts memoryarticle · 6 shared references 2015A Systematic Literature Review on Ambush Marketing in Sportreview · 6 shared references

Details

Year2006

Typearticle

Published2006-06-01

VenueSport Marketing Quarterly

ISSN-L1061-6934

Languageen

Citations23

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

Identifiers

doi10.1177/106169340601500207

openalex_workW107210726

Links

Imported from OpenAlex (CC0) — nothing here is generated.