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Coca-Cola vs. PepsiCo — A “Super” Battleground for the Cola Wars?

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References

1994Point of View: Ambush Marketing: Immoral or Imaginative Practice?150 cited
1998Ambush marketing: Is confusion to blame for the flickering of the flame?121 cited
1998Ambush marketing: Corporate strategy and consumer reaction118 cited
1998The implications of recency and gender effects in consumer response to ambush marketing108 cited
1998Ambush marketing: The undeserved advantage92 cited
1998Ambush marketing: The ethical issues66 cited
1996Ambush Marketing Revisited51 cited

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2014What Drives Ambush Marketer Misidentification?22 cited
2011Creative strategies of Super Bowl commercials 2001-2009: an analysis of message strategies20 cited
2013Ad Nauseam? Sports Fans’ Acceptance of Commercial Messages during Televised Sporting Events11 cited
2023The Coca-Cola Company advertising history illustrated through phonecards7 cited
2020An Investigation on Brand Boycott: Understanding Negative Psychology of Consumers in the Era of Digital Marketing7 cited

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