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Examining customer engagement and brand intimacy in social media context · Study

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ArticleExamining customer engagement and brand intimacy in social media context

Tien Wang2020

Article2020

Examining customer engagement and brand intimacy in social media context

Tien Wang · Fu-Yu Lee

123 citations·0/0 files stored·Journal of Retailing and Consumer Services

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Digital Marketing and Social Media Customer Service Quality and Loyalty Consumer Behavior in Brand Consumption and Identification

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References

2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.2015A primer on partial least squares structural equation modeling (PLS-SEM)1993Cultures and Organizations: Software of the Mind.2014A primer on partial least squares structural equation modeling (PLS-SEM)2015Common Method Bias in PLS-SEM 2007Service-dominant logic: continuing the evolution 2012Lateral Collinearity and Misleading Results in Variance-Based SEM: An Illustration and Recommendations 2011Customer Engagement

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Year2020

Typearticle

Published2020-01-08

VenueJournal of Retailing and Consumer Services

ISSN-L0969-6989

Languageen

Citations123

Files0 public / 0

ShelfDigital Marketing and Social Media

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doi10.1016/j.jretconser.2020.102035

openalex_workW3000466116

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