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Examining customer engagement and brand intimacy in social media context
16 references·2 citing·35 second hop
Examining customer engagement and brand intimacy in social media context (2020)Examining customer engagement and brand i…Customer engagement: the construct, antecedents, and consequences (2016)Customer engagement: the cons…Common Method Bias in PLS-SEM (2015)Common Method Bias in PLS-SEMA primer on partial least squares structural equation modeling (PLS-SEM) (2015)A primer on partial least squ…Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Consumer Brand Engagement in …A primer on partial least squares structural equation modeling (PLS-SEM) (2014)A primer on partial least squ…Lateral Collinearity and Misleading Results in Variance-Based SEM: An Illustration and Recommendations (2012)Lateral Collinearity and Misl…Customer Engagement: Exploring Customer Relationships Beyond Purchase (2012)Customer Engagement: Explorin…Do social media marketing activities enhance customer equity? 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References

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  • 2007Service-dominant logic: continuing the evolution7,615 cited
  • 2012Lateral Collinearity and Misleading Results in Variance-Based SEM: An Illustration and Recommendations3,775 cited
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Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites
2,057 cited
  • 2016Customer engagement: the construct, antecedents, and consequences1,760 cited
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    • 2024Moderating the role of cybernetic controls on data accuracy and decision-making in accounting information systems in construction projects in Iraq14 cited
    • 2021The Role of Brand and Fan Personalities in Building Fan-Brand Relationships10 cited