The impact of M-commerce in global perspectives: a SWOT analysis

J. Felicita · J. Gnana Jayanthi

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Technology Adoption and User Behaviour Digital Innovation in Industries Health, Technology, Consumer Behavior

Abstract

There has been tremendous growth in wireless technology in the last decade. This advancement has changed people do business in mobile environment (M-Business). This is where M-Commerce or Ubiquitous Commerce (U-Commerce) step in which promises to allow shoppers to purchase goods and have services using mobile phones, wearable PCs and handhelds and in the same way brings challenges for both individuals and society. This paper is intended to bring out the facts about the feasibility of m-commerce today; the strength and opportunities, the weaknesses and threats lying ahead. The highlight of this paper is the SWOT / TOWS matrix from which in future, the researchers may spell-out the ways to achieve the success of M-Commerce in the long-term.

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2002M-business: the race to mobility 2000The emergence of m-commerce 2006From Electronic to Mobile Commerce Opportunities through technology convergence for business services 2002Mobile Business Strategies: Understanding the Technologies and Opportunities 2007Understanding Consumers' Expectations of Mobile Data Services in Australia

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