Factors Affecting Consumer Adoption Decisions and Intents in Mobile Commerce: Empirical Insights

Bill Anckar · Pirkko Walden

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Technology Adoption and User Behaviour Consumer Behavior and Marketing Influence Health, Technology, Consumer Behavior

Abstract

Mobile commerce (m-commerce) is marking the start of new era of innovation in business. M-commerce will continue to extend the way organizations conduct business – and change the relationships between companies, customers, suppliers and partners. Mobility means freedom – say Keen and Macintosh – and freedom creates choice and value, something much more than convenience as it may revolutionize the way companies work, buy, sell and collaborate. Although the TAM is widely accepted as a pertinent model – on a general level- to explain the acceptance of information technology and information systems, it is questionable whether the model is applicable to consumers ’ choice of commercial channels, which makes its use questionable to explain the adoption of mobile and e-commerce. This proposal was tested with the material derived from a 1000 consumer survey in Finland and we found other drivers/inhibitors than perceived usefulness, perceived ease of use and perceived enjoyment. 1.

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References

1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence 2001Consumer perceived value: The development of a multiple item scale 2003Consumer Acceptance of Electronic Commerce: Integrating Trust and Risk with the Technology Acceptance Model 2000Customer satisfaction with services: putting perceived value into the equation 2001A Longitudinal Investigation of Personal Computers in Homes: Adoption Determinants and Emerging Challenges1 1999Intrinsic and extrinsic motivation in Internet usage 2002Customer perceived value: a substitute for satisfaction in business markets?

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