Social media and cultural interactive experiences in museums

Angelina Russo · Jerry Watkins · Lynda Kelly · Sebastian Chan

40 citations0/0 files storedNordisk Museologi

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Museums and Cultural Heritage Libraries and Information Services Web and Library Services

Abstract

Social media such as blogs, wikis and digital stories facilitate knowledge exchange through social networking. Such media create a new forum within which dispersed audiences - including youth, regional and rural communities - can engage with museums to actively debate notions of identity, and voice these reflections online. Social media can impact on formal and informal learning within the museum and the effect that this may have on notions of cultural identity. This represents a shift in the ways in which museums: act as trusted cultural online networks;distribute community knowledge; andview their role as custodians of cultural content.Museum communication systems such as exhibitions, public programs, outreach and education seek to provide complex cultural interactive experiences. Social media challenge existing communication models, and few museums have clear strategies for engaging communities in content creation. This paper will investigate some of the issues surrounding the use of social media in museum programs and will argue that there are strong epistemological reasons for using social media to add value to museum programs.

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References

1994Situated Learning: Legitimate Peripheral Participation.2000Learning from Museums: Visitor Experiences and the Making of Meaning 2010Interpreting Objects and Collections 1995Visitor Meaning‐Making in Museums for a New Age 2006Doing Identity Work in Museums 1998Virtual and the Real: Media in the Museum 2003Finding Self in Objects: Identity Exploration in Museums 2000THE CHANGING NATURE OF MUSEUMS

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2015Cultural Diplomacy 2.0: Challenges and Opportunities in Museum International Practices 2022Digital Creativity and the Regional Museum: Experimental Collaboration at the Convergence of Immersive Media and Exhibition Design 2023Participatory Design Workshops: Interdisciplinary Encounters within a Collaborative Digital Heritage Project 2014Museums And Social Media: Modern Methods Of Reaching A Wider Audience 2017Cultural institutions in the digital age: British Museum’s use of Facebook Insights 2019

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