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Everyone loves a secret: Why consumers value marketing secrets · Study

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ArticleEveryone loves a secret: Why consumers value marketing secrets

Adam J. Mills2015

Article2015

Everyone loves a secret: Why consumers value marketing secrets

6 citations·0/0 files stored·Business Horizons

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Consumer Market Behavior and Pricing Marketing and Advertising Strategies Competitive and Knowledge Intelligence

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References

1956The Presentation of Self in Everyday Life.1962Economic Welfare and the Allocation of Resources for Invention 1989A Social Psychologist Discovers Chicago Sociology 1998Capturing Value from Knowledge Assets: The New Economy, Markets for Know-How, and Intangible Assets 2011Othering, identity formation and agency 1962The Rate and Direction of Inventive Activity: Economic and Social Factors.1996Consequences of revealing personal secrets.2001The superefficient company.

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Year2015

Typearticle

Published2015-08-08

VenueBusiness Horizons

ISSN-L0007-6813

Languageen

Citations6

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/j.bushor.2015.07.001

openalex_workW1103243325

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