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ArticleBrands as substitutes for the need for touch in online shopping

Óscar González‐Benito2015

Article2015

Brands as substitutes for the need for touch in online shopping

Óscar González‐Benito · Mercedes Martos‐Partal · Sonia San Martín Gutiérrez

46 citations·0/0 files stored·Journal of Retailing and Consumer Services

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Consumer Market Behavior and Pricing Consumer Behavior in Brand Consumption and Identification Consumer Retail Behavior Studies

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References

1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity 1998Constructive Consumer Choice Processes 2000Frictionless Commerce? A Comparison of Internet and Conventional Retailers 1997Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces 1998Brand Equity as a Signaling Phenomenon 1994Extrinsic and Intrinsic Cue Effects on Perceptions of Store Brand Quality 2000Consumer choice behavior in online and traditional supermarkets: The effects of brand name, price, and other search attributes 1988Umbrella Branding as a Signal of New Product Quality: An Example of Signalling by Posting a Bond

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Details

Year2015

Typearticle

Published2015-08-08

VenueJournal of Retailing and Consumer Services

ISSN-L0969-6989

Languageen

Citations46

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/j.jretconser.2015.07.015

openalex_workW1108550993

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2019If I touch it, I will like it! The role of tactile inputs on gustatory perceptions of food items

2023How online grocery shopping drives private label food purchases

2022Measuring Online Sensory Consumer Experience: Introducing the Online Sensory Marketing Index (OSMI) as a Structural Modeling Approach