An Analysis of Complaints about Advertising

Rob W. Lawson

15 citations0/0 files storedInternational Journal of Advertising

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Advertising and Communication Studies Marketing and Advertising Strategies Regulation and Compliance Studies

Abstract

This paper investigates complaint behaviour with respect to advertising in the United Kingdom, and examines the responses of the main regulatory authority, the Advertising Standards Authority (ASA), towards those complaints. In view of the pressures upon advertising which are once more emanating from the EEC, the author's findings acquire a fresh relevance.

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References

1972The Socially Conscious Consumer 1977Consumer Response to Unsatisfactory Purchases: A Survey of Perceiving Defects, Voicing Complaints, and Obtaining Redress 1975Dissatisfied Consumers: Who Gets Upset and Who Takes Action 1979An Interpretation of the Attitudinal and Behavioral Effects of Puffery 1982Public Attitudes to Advertising 1949The ethics of advertising

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2010Violence in Advertising 2017Advertising self-regulation (ASR) in Spain. An analysis of complaints and resolutions

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