The Socially Conscious Consumer

Wilton Thomas Anderson, William H. Cunningham

1972-07-01articleJournal of Marketing692 citationsclosed

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Environmental Sustainability in Business Consumer Behavior in Brand Consumption and Identification Consumer behavior in food and health

Abstract

Who are the socially conscious consumers? This article typologically classifies socially conscious consumers and evaluates the relative sensitivity of demographic and sociopsychological variables in discriminating degree of social consciousness.

Citations in this library

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Cited by

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2001Corporate citizenship as a marketing instrument ‐ Concepts, evidence and research directions

1991An Examination of Ecologically Concerned Consumers and Their Intention to Purchase Ecologically Packaged Products