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William H. Cunningham · Study
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Author
William H. Cunningham
7 works
· latest 1977
· 1 institutions
cluster: provisional
Works
7 shown
Selling: The Personal Force in Marketing
Journal of Marketing
·
1977
·
4 authors
30
citations
The Ipsative Process to Reduce Response Set Bias
Public Opinion Quarterly
·
1977
·
3 authors
87
citations
The Effectiveness of Standerdized Global Advertising
Journal of Advertising
·
1975
·
3 authors
96
citations
Urban Markets in Industrializing Countries: The Sao Paulo Experience
Journal of Marketing
·
1974
·
3 authors
15
citations
Marketing in a Changing Environment
Journal of Marketing
·
1974
·
3 authors
35
citations
Nonfinancial Incentives for Salesmen
Journal of Marketing
·
1972
·
3 authors
49
citations
The Socially Conscious Consumer
Journal of Marketing
·
1972
·
2 authors
692
citations