Article1977

The Ipsative Process to Reduce Response Set Bias

William H. Cunningham · Isabella C. M. Cunningham · Robert T. Green

87 citations0/0 files storedPublic Opinion Quarterly

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Psychometric Methodologies and Testing Survey Methodology and Nonresponse Survey Sampling and Estimation Techniques

Abstract

Researchers who gather data from several different groups are frequently faced with the problem of response set bias. This paper discusses the ipsative process, a technique which can reduce systematic response bias which exists between groups in a study. The usefulness of the ipsative process is illustrated on cross-cultural research findings gathered in four countries

Citations in this library

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References

1967An analytical and empirical examination of some properties of ipsative measures 1974Extreme Response Style in Cross-Cultural Research 1975The Effectiveness of Standerdized Global Advertising

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