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Correlation Between Anomalies and Theories of Mental Accounting
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References

  • 1979Prospect Theory: An Analysis of Decision under Risk48,459 cited
  • 1980Toward a positive theory of consumer choice5,574 cited
  • 1985Mental Accounting and Consumer Choice4,875 cited
  • 2006A Model of Reference-Dependent Preferences2,726 cited
  • 1985The psychology of sunk cost2,579 cited
  • 1998The Red and the Black: Mental Accounting of Savings and Debt1,376 cited
  • 2006Paying Not to Go to the Gym1,187 cited
  • 2003Projection Bias in Predicting Future Utility1,116 cited
  • 1986A Reference Price Model of Brand Choice for Frequently Purchased Products934 cited
  • 1998The disposition effect in securities trading: an experimental analysis922 cited
  • 2000Prospect Theory: An Analysis of Decision under Risk922 cited
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  • 1989Reference Effects of Price and Promotion on Brand Choice Behavior547 cited
  • 1991Do Workers Prefer Increasing Wage Profiles?400 cited
  • 2006Paying Too Much and Being Happy about It: Existence, Causes, and Consequences of Tariff-Choice Biases392 cited
  • 1992Incorporating Reference Price Effects into a Theory of Consumer Choice

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