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Marketing Universities: A Survey of Student Recruitment Activities. · Study

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ArticleMarketing Universities: A Survey of Student Recruitment Activities.

Patrick E. Murphy1978

Article1978

Marketing Universities: A Survey of Student Recruitment Activities.

Patrick E. Murphy · Richard A. McGarrity

34 citations·0/0 files stored·College and university

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Marketing and Advertising Strategies Higher Education Governance and Development Higher Education Research Studies

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2005Interrogating the crisis in higher education marketing: the CORD model 2002The Current State of Marketing Activity Among Higher Education Institutions 1980The “Ethics of Social Ideas” Versus The “Ethics of Marketing Social Ideas”2009A Longitudinal Study of Changes in Marketing Practices at Private Christian Colleges

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Year1978

Typearticle

Published1978-01-01

VenueCollege and university

ISSN-L0010-0889

Languageen

Citations34

Files0 public / 0

ShelfMarketing and Advertising Strategies

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openalex_workW118126571

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