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Marketing Universities: A Survey of Student Recruitment Activities.
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Marketing Universities: A Survey of Student Recruitment Activities. (1978)Marketing Universities: A Survey of Stude…A Longitudinal Study of Changes in Marketing Practices at Private Christian Colleges (2009)A Longitudinal Study of Chang…Interrogating the crisis in higher education marketing: the CORD model (2005)Interrogating the crisis in h…The Current State of Marketing Activity Among Higher Education Institutions (2002)The Current State of Marketin…The “Ethics of Social Ideas” Versus The “Ethics of Marketing Social Ideas” (1980)The “Ethics of Social Ideas” …Broadening the Concept of Marketing (1969)Social Marketing: An Approach to Planned Social Change (1971)A Generic Concept of Marketing (1972)Gender and Sales Ethics: Are Women Penalized Less Severely Than Their Male Counterparts? (1991)The Small and Long View (2006)ETHICAL PERCEPTIONS OF SOCIAL MARKETING CAMPAIGNS: AN EMPIRICAL STUDY ON TURKISH CONSUMERS (2012)Strategic Marketing for Educational Institutions (1987)Strategic Marketing for Educational Institutions (1995)Marketing introduction (2007)Basic Principles of Curriculum and Instruction (1969)Marketing Research (1970)Principles of Marketing (1972)Investigating the Influence of Professor Characteristics on Student Satisfaction and Dissatisfaction (2012)Internal branding in universities and the lessons learnt from the past: the significance of employee brand support and transformational leadership (2015)University Social Responsibility and Brand Image of Private Universities in Bangkok (2015)Table of Contents (2008)A Literature Review on College Choice and Marketing Strategies for Recruitment (2014)RELACIÓN ENTRE MARKETING Y UNIVERSIDAD. REVISIÓN TEÓRICA Y PROPUESTA DE UN MODELO TEÓRICO Y DE MARKETING 3.0 (2017)College and University 1975–1986 (2023)
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  • 2005Interrogating the crisis in higher education marketing: the CORD model87 cited
  • 2002The Current State of Marketing Activity Among Higher Education Institutions34 cited
  • 1980The “Ethics of Social Ideas” Versus The “Ethics of Marketing Social Ideas”17 cited
  • 2009A Longitudinal Study of Changes in Marketing Practices at Private Christian Colleges11 cited

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