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Marketing introduction · Study

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ChapterMarketing introduction

Elaine M Aldred2007

Chapter2007

Marketing introduction

Elaine M Aldred

301 citations·0/0 files stored·Elsevier eBooks

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Marketing and Advertising Strategies Digital Marketing and Social Media Consumer Behavior and Marketing Influence

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2007Revised importance–performance analysis: three-factor theory and benchmarking 2012Effects of interaction and entrepreneurial orientation on organizational performance: Insights into market driven and market driving 2015Service Quality Measurements: A Review 2012ICT, IMC, and Brand Equity in High-Quality Hotels of Dalmatia: An Analysis From Guest Perceptions 2012Mechanism of customer value in restaurant consumption: Employee hospitality and entertainment cues as boundary conditions 2013Impact of Marketing Strategy on Business Performance A Study of Selected Small and Medium Enterprises (Smes) In Oluyole Local Government, Ibadan, Nigeria 2013Relationship quality as a resource to build industrial brand equity when products are uncertain and future-based 2010Female consumers: Decision-making in brand-driven retail

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Year2007

Typechapter

Published2007-01-01

VenueElsevier eBooks

Languageen

Citations301

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1016/b978-0-443-10309-4.50013-2

openalex_workW3023715641

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