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Cited by

• 2007Revised importance–performance analysis: three-factor theory and benchmarking196 cited
• 2012Effects of interaction and entrepreneurial orientation on organizational performance: Insights into market driven and market driving175 cited
• 2015Service Quality Measurements: A Review134 cited
• 2012ICT, IMC, and Brand Equity in High-Quality Hotels of Dalmatia: An Analysis From Guest Perceptions76 cited
• 2012Mechanism of customer value in restaurant consumption: Employee hospitality and entertainment cues as boundary conditions64 cited
• 2013Impact of Marketing Strategy on Business Performance A Study of Selected Small and Medium Enterprises (Smes) In Oluyole Local Government, Ibadan, Nigeria59 cited
• 2013Relationship quality as a resource to build industrial brand equity when products are uncertain and future-based56 cited
• 2010Female consumers: Decision-making in brand-driven retail51 cited
• 2022Airline brand awareness and perceived quality effect on the attitudes towards frequent-flyer programs and airline brand choice - Moderating effect of frequent-flyer programs42 cited
• 2012Comparison between hotels and motels using CRM effect model – An empirical study in Taiwan41 cited
• 2007Enhancing the Relevance and Value of Marketing Curriculum Outcomes to a Liberal Arts Education36 cited
• 2014The effects of product attributes and service quality of transportation card solutions on service user’s continuance and word-of-mouth intention