Model of Co-Development Emerges

Abstract

OVERVIEW:While collaboration has become almost routine for developing product or service solutions that span multiple technologies, only a handful of companies have made co-development an integral element of their business models, building a strategy for continuous cross-enterprise development. These companies have grasped that R&D strategy has become inseparable from value-chain participation strategy, and have developed processes for forming and managing deep collaborative relationships. Cisco Systems, Flextronics and Millennium Pharmaceuticals exemplify companies at this forefront of the co-development movement. Their co-development model has three levels: a strategy for development chain design; process and governance structures that define how the partners will work together, and information technology that effectively supports collaborative development.

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