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Storytelling – Mit Geschichten Marken führen · Study

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ChapterStorytelling – Mit Geschichten Marken führen

Andrea Hilzensauer2014

Chapter2014

Storytelling – Mit Geschichten Marken führen

Andrea Hilzensauer

13 citations·0/0 files stored·Springer eBooks

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Literature, Culture, and Aesthetics Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification

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2010Experteninterviews und qualitative Inhaltsanalyse 2010The essential brand persona: storytelling and branding 2005Storytelling: Branding in Practice 1951Die Gewinnung des öffentlichen Vertrauens : ein Lehrbuch der Markentechnik 2005What's your story?

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2018Grundlagen der identitätsbasierten Markenführung 2015Branding Media Content: From Storytelling to Distribution 2019Mehrebenen-Storytelling in der Werbung: Zur Hierarchisierung von Werbegeschichten aus narrativer Perspektive

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2017The power of social media storytelling in destination brandingarticle · 2 shared references 2020Echoing the golden legends: storytelling archetypes and their impact on brand perceived valuearticle · 2 shared references 2010The “killer” ad: an assessment of advertising violencearticle · 2 shared references 2020Heritage storytelling, community empowerment and sustainable developmentarticle · 2 shared references 2020https://econjournals.com/index.php/irmm/article/view/10187article · 2 shared references 2022The Influence of Storytelling Strategies on Attitude and Purchase Intentionchapter · 2 shared references

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Year2014

Typechapter

Published2014-01-01

VenueSpringer eBooks

Languagede

Citations13

Files0 public / 0

ShelfLiterature, Culture, and Aesthetics

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doi10.1007/978-3-658-06020-6_5

openalex_workW119046755

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