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Branding Media Content: From Storytelling to Distribution · Study

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ChapterBranding Media Content: From Storytelling to Distribution

M. Bjørn von Rimscha2015

Chapter2015

Branding Media Content: From Storytelling to Distribution

M. Bjørn von Rimscha

8 citations·0/0 files stored·Springer eBooks

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Literature, Culture, and Aesthetics Marketing and Advertising Strategies Media and Digital Communication

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References

1949The Hero with a Thousand Faces 1965The Structure of Foreign News 1997Story: Substance, Structure, Style, and the Principles of Screenwriting 2006Effective storytelling: strategic business narrative techniques 1994High Concept 2005Storytelling: Branding in Practice 2013Essais sur la signification au cinéma 2005Storytelling: Branding in Practice

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2019Making (Branded) News: The Corporate Co-optation of Online Journalism Production 2018Strategic Media Entrepreneurship 2015Market Driven Media Brands: Supporting or Faking High Journalistic Quality?2022Atributos creativos del branded content: Análisis de piezas premiadas en “El Sol” (2015-2021). Creative attributes of branded content: Analysis of awarded pieces in "El Sol" (2015-2021)2015Media Branding from an Organizational and Management-Centered Perspective 2017Demographic differences in perceptions of media brand personality: a multilevel analysis

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2018Compelling brand storytelling for luxury hotelsarticle · 4 shared references 2020Echoing the golden legends: storytelling archetypes and their impact on brand perceived valuearticle · 3 shared references 2021The role of storytelling in the creation of brand love: the PANDORA casearticle · 3 shared references 2020https://econjournals.com/index.php/irmm/article/view/10187article · 3 shared references 2017Storytelling: The effects of corporate stories on the appreciation of organizationsother · 3 shared references 2021ÖZEL GÜN REKLAMLARINDA HİKÂYE ANLATICILIĞIarticle · 3 shared references

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Year2015

Typechapter

Published2015-01-01

VenueSpringer eBooks

Languageen

Citations8

Files0 public / 0

ShelfLiterature, Culture, and Aesthetics

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doi10.1007/978-3-319-18236-0_11

openalex_workW2295330592

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2017A Unified Measure of Media Brand Personality: Developing A Media Brand Personality Scale for Multiple Media